The story behind Plumm

You might be asking - why Plumm?

Because we’ve been there. And we want it to change.
Plumm Founder, Asim Amin, has first-hand experience with the reality of mental health.
Asim’s mother suffered with depression, and for most of his life, this was all Asim knew. He saw with his own eyes how mental health could affect not only us, but those around us, too.
When his mother finally had enough of living under such a dark cloud, she took the steps to ask for help.

Asim realised how difficult conversations about mental health could be. In turn, he also saw how much could be gained from them. His mission is now to make those conversations easier for others.
Working with a team of experts, Asim created Plumm – a safe space for people from all over the world, from every background and culture, to get mental health help and support at their own convenience.

The future is now

It’s 2022 and we are more ‘connected’ by technology, Tweets, snaps and posts. Yet we are less connected with our emotions, wellbeing and each other. Burnt out, coping with a pandemic and struggling to maintain a work-life balance are just some of the obstacles stopping you from focusing on you!
Plumm is here to change that. We need to act now to impact our future. Make mental health a priority. Make you a priority. It’s time to grow.

Plumm Health Team

Meet our team

asim amin Plumm
Asim Amin

Founder & CEO

Nabil Plumm
Nabil Ismail

Co - Founder & COO

Ramiz Plumm
Ramiz Khan


Sam Sultan Plumm
Sam Sultan

Director of Revenue

Ian Hogan Plumm
Ian Hogan

Director of Global Operations

ashley lourens Plumm
Ashley Lourens

Head of Wellbeing

Elisabetta Torretti Plumm
Elisabetta Torretti

Head of Partnerships

laryn levine Plumm
Taryn Levine

Head of Marketing

Sakshi Plumm
Nadia Ajmal

Head of People

beth Plumm
Beth Plaskett

Senior Partnerships Manager - UK

Amy Kennedy Plumm
Amy Kennedy

Senior Partnerships Manager - Middle East

Reem Darwish Plumm
Reem Darwish

Partnerships Manager

Jake Maddox Plumm
Jake Maddox

Senior Customer Success Manager

Francesca Casale Plumm
Francesca Casale

Customer Success Manager Team Leader

Nolene Wood Plumm
Nolene Wood

Customer Success Manager

Daniel de Bruin Plumm
Daniel de Bruin

Customer Success Manager

Nong Skett Plumm
Nong Skett

Partnerships Manager

Mandy Nunes Plumm
Mandy Nunes

Partnerships Manager

Jonathan de Villiers Plumm
Jonathan de Villiers

Partnerships Manager

Emilie Salih Plumm
Emilie Salih

Finance Executive

Anga Dwakaza Plumm
Anga Dwakaza

Finance Executive

Tristan Matthee Plumm
Tristan Matthee

Finance Executive

hebe Plumm
Hebe Horley

Customer Support Executive

Charlotte Wilson Plumm
Charlotte Wilson

Senior Chat Therapist

Xia Hall Wilson Plumm
Xia Hall

Counsellor & Chat Therapist

Tito Dantas Plumm
Tito Dantas

Psychologist & Chat Therapist

Angelina Plumm
Angelina David

Senior Clinical Quality Officer

Mariana Bodiu Plumm
Mariana Bodiu

Clinical Psychologist and Wellbeing Strategist

Krpa Savlani Plumm
Krpa Savlani

Wellbeing Executive

Lloyd Ripley-Evans Plumm
Lloyd Ripley-Evans

Head of Plumm Academy

Heley-May Johnston Plumm
Heley-May Johnston

Wellbeing Trainer

Michael Welch Plumm
Michael Welch

Operations Executive

Omani Ricketts Plumm
Omani Ricketts

Video Editor

sana Plumm
Sana Fetouh

Operations Executive

Pallavi Plumm
Pallavi Kumari

Content Ninja

Werner Diedericks Plumm
Werner Diedericks

Graphic Designer

Justin Lawrence Plumm
Justin Lawrence

Animator & Motion Graphic Designer

Caileen Lubbe Plumm
Caileen Lubbe

Psychology Copywriter

Farah Mahmoud Plumm
Farah Mahmoud

Video Editor

sara-ali Plumm
Sara Ali

People Executive

Amy Kennedy Plumm
Tayla-Michelle Bestbier

Human Development Executive

Lauren Fisher Plumm
Lauren Fisher

People Executive

franzelle Plumm
Franzelle du Toit

People Executive

Neelofar Plumm
Neelofar Khan

Partnerships Strategist

kieran-raffle Plumm
Kieran Raffle

Sales Administrator

Trishca Lochan Plumm
Trishca Lochan

Sales Administrator

Bhavik Raiyani Plumm
Bhavik Raiyani

Senior Software Engineer

Barry Botha Plumm
Barry Botha

Product Manager

Adiel Abed Plumm
Adiel Abed

IT Administrator

Nala cat Plumm

Fur-nancial Advisor

Scarlet cat Plumm

Laughter Investor

Emma cat Plumm

Pup-lick Relations Manager

Would you like to join our amazing team?